How do quarterly earnings reports affect the stock price?

Many people ask whether to invest in new companies before or after their quarterly reports. Of course, there is no clear answer to such a question, because depending on the results and, above all, the expectations of the market and analysts, the stock price may rise or fall. Sometimes even a very good report may lead to a drop in the share price, if the market expectations were higher than the results actually realized.

When choosing the right moment to invest in a company, the most important thing is the investor's strategy and matching the appropriate companies to it. The second most important factor is the planned investment time.

If the company fits the strategy and the investor intends to invest in it for a minimum of a year, it doesn't really matter whether we buy it before or after the annual results. As long as it has a future and the growing market in which it operates, you can expect its share price to rise in the long term.